Archive for July, 2009

Too Smart for the SyFy Channel?

My eyes are burning but in a good way.

The Sci-Fi channel is having a Twilight Zone (TZ) marathon this 4th of July weekend and it is NerdGirl heaven in my maison!

Unlike other times the mid-80’s version of the TZ was shown first and it was like they picked my brain to find out which episodes to show. Watching the original black and white TZ reminds me of the times I would watch the episodes with my mum. My father was the one that introduced me to science through literature but it was my mum who used TZ, Outer Limits, and Tales from the Darkside, etc. to introduce me to the fiction in the science-fiction genre.

So when I recently found out the reason for the Sci-Fi Channel changing its name I kinda flipped. Tim Brooks, one of the originators of the Channel said about the name change:

The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.”

I do not have an MBA but I do know the basics of business and to create a brand that appeals to everyone is a business that will fail. Each business must find and define their niche and the Sci-Fi channel is science fiction. I know, silly me for sounding all logical.

I understand that this is a company that is focused on the bottom line but would it not behoove the Sci-Fi Channel to focus on giving the loyal viewers, us wimmin folk included, better program selections instead of focusing on something as menial as a name change?

Dear Sci-Fi Channel,

When did Sci-Fi become gender specific? Just because you don’t see many women at a convention doesn’t mean that we don’t dig a good Starfleet uniform like our nerd male counterparts.

You had a gem with Battlestar Galactica but that doesn’t mean it’s the end. Obviously you have some awesome on-staff writers but if you are wondering if the staff is connected to the sci-fi reader/viewers pulse then why don’t you ask us?

Please don’t believe that you have to dumb down your channel’s name to keep the female viewer in fact your name change may do just the opposite. As my mum recently said, “Sci-fi readers and viewers are a bright bunch” and I will be bold and toot my own horn to say I definitely agree.

Please don’t insult my fellow sci-fi sisters and brothers intelligence by keeping your new name Sy-Fy but instead change it back to the clear and grammatically correct Sci-Fi Channel.

Literarily Yours,

NerdGirl from anywhere U.S.A.

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